Fatima Jamal is trans, fat, femme, and Black. She's also an interdisciplinary artist whose work centers her own body in opposition to cis, white, and straight size ideas of beauty and desirability. Through her work, Jamal disrupts. And now, Jamal is disrupting your regular beauty programming in Sephora's Identify As We campaign— and taking the art she's been creating and combining it with the retailer's new, inclusive mission.
The Identify As We campaign is a continuation of Sephora's newly launched We Belong To Something Beautiful company platform. The company's new, inclusive vision brought with it a new manifesto for the major retailer and a commitment to making all people feel welcome shopping its stores.
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